Client
Hera Organcis
Category
Photo
Year
2023
Link
hera-organics.com
Campaign Photography for Sustainable Brands – Hera Organics
At 2RAW, we believe that strong campaign photography must reflect a brand’s philosophy with clarity and authenticity. For the photo campaign of Hera Organics, a startup producing sustainable menstrual products, our goal was to visually communicate not only the natural quality of the products but also the values of environmental responsibility and conscious menstrual hygiene.
Through a carefully curated series of images – ranging from sensitive close-ups to atmospheric lifestyle moments – we created a visual language that highlights the brand’s commitment to sustainability, authenticity, and high-quality product design. The result is a campaign that translates Hera Organics’ vision into compelling commercial photography for a modern, environmentally conscious audience.
Credits
Creative Direction: Lea Staron
Photography: Till Maier
Assistant Photographer: Simon Wernet