Snocks
Black Friday.

Set Design for Snocks – Black Friday Campaign

As part of the Black Friday campaign for Snocks, the textile brand known for its modern and disruptive identity, 2RAW developed a series of bold commercial set designs. The concept “Now you can really treat yourself” was created as a deliberate and provocative contrast to the energy crisis, translating the campaign idea into striking monochromatic environments.
With great attention to detail, the sets featured yellow fans, blue bathtubs and pink heaters staged in carefully color-coordinated rooms. These exaggerated spatial elements were designed to draw attention to Snocks’ products while reinforcing the brand’s contemporary, playful and disruptive character within a highly competitive Black Friday context.